The Design Office are supporting BBC Children in Need

A favourite this year has been the Chris Evans Breakfast Show Fundraising Auctions, unfortunately, the bids that were made were not winning ones !! but a couple of the team members were lucky enough to buy tickets to the CarFest North 2018 when they went on sale last Thursday.

BBC Children in Need is the BBC’s UK charity. Since 1980 it has raised over £600 million for disabled children and young people in the UK. One of the highlights is an annual telethon, which is being held tonight (Friday 17th November) and televised on BBC One and BBC Two from 7:30 pm until 2 am. “Pudsey Bear” is BBC Children in Need’s mascot, whilst Terry Wogan was a long-standing host.

Other presenters have been Sue Lawley, Esther Rantzen, Gloria Hunniford, Sue Cook, Joanna Lumley, Andi Peters, Gaby Roslin, Natasha Kaplinsky, Fearne Cotton, Tess Daly, Alesha Dixon, Nick Grimshaw, Zoe Ball, Shane Ritchie, Marvin Humes, Rochelle Humes, Dermot O’Leary, Graham Norton, Russell Kane, Greg James, Ade Adepitan, Mel Giedroyc. As of 2017: Tess Daly is the current longest presenter, with Daly hosting 10 appeal shows.

This year Katie Melua has released the official single Fields of Gold, Blue Peter stars take to the Strictly Ballroom, The One Show’s Rickshaw Challenge returns with a 500 mile Ride of the Clyde, Dame Barbara Windsor joins Pudsey to launch national treasure hunt for the last 500 million round pound coins, A-ha and Mica Paris join BBC Children in need Rocks the 80s line-up. Countryfile presenters lead rambles across the UK in the third Countryfile Ramble, DIY SOS’s BBC Children in Need Special build begins in Swansea … to name a few of the events that the BBC have produced.

BBC Children in Need’s vision is that every child in the UK has a safe, happy and secure childhood and the chance to reach their potential. The charity will realise this vision by supporting, promoting and publicising work that addresses the challenges that children and young people face and work that builds their skills and resilience.

BBC Children in Need is currently supporting over 2,500 projects in communities across the UK that are helping children and young people facing a range of disadvantages such as living in poverty, being disabled or ill, or experiencing distress, neglect or trauma.

The mascot which fronts the Children in Need appeal is called Pudsey Bear. He was created and named in 1985 by BBC graphic designer Joanna Lane, who worked in the BBC’s design department. Asked to revamp the logo, with a brief to improve the charity’s image, Lane said “It was like a lightbulb moment for me, We were bouncing ideas off each other and I latched on to this idea of a teddy bear. I immediately realised there was a huge potential for a mascot beyond the 2D logo”. The bear was named after her hometown of Pudsey, West Yorkshire, where her grandfather was mayor. A reproduction of the bear mascot (made of vegetation) is in Pudsey park, near the town centre. Originally introduced for the 1985 appeal, Pudsey Bear was created as a triangular shaped logo, depicting a yellow-orange teddy bear with a red bandana tied over one eye. The bandana had a pattern of small black triangles. The mouth of the bear depicted a sad expression. The lettering “BBC” appeared as 3 circular black buttons running vertically down the front of the bear, one capital letter on each, in white. Perpendicular to the buttons, the words “children-in-need” appeared in all lower case letters along the base of the trianglar outline. Accessibility for young readers, and people with disabilities including speech and reading challenges were factors weighed by the designer Joanna Ball, specifically the “P” sound in “Pudsey” name, and the choice of all lower case sans serif letters for the logotype.

Claire one of the Design Office team was lucky to meet Pudsey in 2016 at CarFest North while he was out about meeting and greeting!

The original design was adapted for various applications for use in the 1985 appeal, both 2D graphics and three-dimensional objects. Items using the original 1985 design included a filmed opening title sequence, using cartoon cell animation, a postage stamp, and a prototype soft toy, commissioned from a film and TV prop maker (citation). The original prototype soft toy was orange and reflected the design of the logo, which was then adapted for approximately 12 identical bears, one for each regional BBC Television Studio. These bears were numbered and tagged with the official logo and auctioned off as part of the appeal. The number 1 Pudsey Bear was allocated to the Leeds region. Joanna Lumley appeared with one of the soft toys during the opening of Blackpool Illuminations and named Pudsey Bear as the official mascot of the BBC Children in Need appeal.

In 1986, the logo was redesigned. Whilst retaining the concept of a teddy bear with a bandana over one eye, all other elements were changed. Specifically, the triangular elements of the underlying design were abandoned, as well as the corporate identity colour scheme was changed. The new bandana design was white with red spots, one of the buttons was removed and the logotype now appeared as building blocks, which spelt out “BBC CHILDREN IN NEED” in capital letters.

In 2007, Pudsey and the logo were redesigned again. This time, Pudsey’s bandana had multicoloured spots, and all of the buttons were removed. By 2009, Pudsey had been joined by another bear, a brown female bear named “Blush”. She has a spotty bow with the pattern similar to Pudsey’s bandana pattern. In 2013, Moshi Monsters introduced Pudsey as an in-game item for 100 Rox.

The Children in Need 2015 campaign on 13 November 2015 marked the thirtieth birthday of Pudsey Bear, who has been the charity’s mascot since 1985.