5 Ways to Grow Your Business Instagram Following!

It’s not enough for your business to simply be on Instagram. For your account to be worth your time and effort, you need to use it well and engage your followers.

But in order to have effective engagement on Instagram, you first need to have followers. Unfortunately, followers don’t just automatically roll in once you create an account.

Growing your Instagram following takes time, but with consistent strategy and efforts, the popular photo-sharing platform can become a strong addition to your business’s social media tool belt.

Here are five tips to growing your Instagram following:

1. Share Good Content Consistently

The great thing about our current world of smartphone accessibility is that you don’t have to be a professional photographer with a £3k camera to take an amazing photo.

But just because your cell phone takes high-quality photos doesn’t mean that you shouldn’t put a couple minutes of effort into making your photos look professional and eye-catching.

Check out our list of helpful tools out there for basic photo editing. Don’t get carried away, though — sometimes a slight boost of contrast and exposure is all you need.

When you consistently share great photos and videos over time, you’ll stand out from businesses that share sub par photos that were quickly snapped and uploaded.

2. Monitor Hashtags in Your Market

It’s actually pretty cool how communities form on Instagram around shared interests.

By exploring and keeping an eye on relevant hashtags, you can grow your Insta-community over time by making in-app connections.

Follow the accounts of others who are in your industry, including industry thought leaders, similar businesses that aren’t your direct competition, or users who have shown interest in your type of content based on who else they’re following. And of course, follow people who fit into your target audience or buyer personas.

These accounts will often follow you back. And more importantly, if you engage with them, they’ll likely return the effort.

3. Hold a Contest with Another Account

Everyone likes to win something!

By partnering with another Instagram business in your same niche, the two of you can do a giveaway or contest that requires users to follow both of your accounts to be entered.

The idea here is that if you have similar buyer personas, you’ll both gain quality followers.

4. Don’t Buy Followers

I said it before, and I’ll say it again: growing your Instagram following takes time.

Sure, you could purchase thousands of Instagram followers overnight, but this won’t actually help your business. There’s no purpose to having 10,000 followers if only 50 of them are real people who are actually interested in your product or service.

When you buy followers, you’re just paying for a number. As HubSpot points out, none of those “followers” are going to talk about your brand to their friends and family because, well, they’re not real. And if your followers aren’t real, you’ll never convert them into real customers.

Plus, having thousands of followers with little engagement will look fishy to real users and will compromise the integrity of your brand.

The idea behind inbound marketing stands: it’s about attracting people who are already interested in or in need of your product or service.

So stick to the plan. By posting consistently and frequently and interacting with others, you’ll see some steady growth. It won’t happen overnight, but it’ll be better quality than a quick fix.

5. Promote Your Account

Don’t overlook Instagram when it comes to promoting your social media accounts on your content and brand materials.

You likely include your Facebook account on everything because everyone has been on Facebook forever, but Instagram is now more popular among the younger generation and has better stats in engagement and content sharing.

So slap that handle on your product packaging, online content, or whatever it is that your awesome business does. After all, if you’re putting work into creating a sweet Insta account, you better show it off!

If you do not have the time to grow your Instagram and other social media accounts yourself then why not consider hiring a professional agency like us to do it for you! If you want to find out more simply email: sales@designoffice.co.uk