Why Website SEO is the most important platform for your business during the Coronavirus Pandemic:
As the Coronavirus outbreak continues to cause havoc throughout the world with more and more people working from home, businesses locking down and other facilities closing their doors for the foreseeable future, people are turning to online shopping to get the goods they need without leaving their houses. However SEO isn’t just important for eCommerce businesses at this moment in time, SEO will help your business get ahead of the competition ready for when the uncertainty surrounding the pandemic has cleared, ensuring you can be the first to get back to the top of the search engines! At Design Office we are helping existing and new clients do everything they can to remain at the top of Google. With over 27 years experience in the industry, we can help you tackle the challenges that you may be facing. Speak to one of our experts today – 01270 252106 or Sales@designoffice.co.uk
How SEO Works:
I am sure that by now you already know that SEO stands for Search Engine Optimisation, however you probably don’t know exactly how it works…
In basic terms SEO is the “process of optimising your website to get organic, or un-paid, traffic from the search engine results page,”. To do this, search engines such as Google and Bing scan or “crawl” websites to better understand what they are about in order to provide users with the best service. This involves delivering results that are high quality and relevant to what the user is searching for.
SEO has a number of benefits for your business evening during the Coronavirus Pandemic such as:
It is a long term marketing channel:
Like a number of marketing channels, results grow over a period of time – and this is especially true when it comes to SEO. Generally speaking, you can expect to see results in 4 to 6 months however, the traction you’re getting at 6 months is still typically less than what you will experience at the 12-month mark. As SEO is a long-term channel, you’re constantly moving ahead of the competition meaning that you can take the required steps to acquire a higher ranking in the search engines.
Search Engine Optimisation is a pull marketing channel:
SEO is also a pull marketing channel, so even if users are not searching for your service or product just now as a result of the Corona crisis, it will still attract potential customers. It’s also important to consider the impact of pushing a product or service to users at the wrong time as it will waste your budget at a time when your product and/or service may not be in great demand. With this in mind, it’s important to weigh up what products and/or services you should be “pushing” in front of potential customers and those that you should prepare for once the outbreak begins to settle down.
Not Just For User Acquisition..
Search Engine Optimisation is not just a marketing channel for user acquisition, it’s much more than that. Through taking a more holistic approach to SEO, you’ll also improve your websites user experience, speed and on-page content – all of which can help to boost your search campaign. Our SEO campaigns here at Design Office combine all the above and more. As a part of our services, we work to provide our clients with as much insight as possible in order to generate the best results. In addition to increasing businesses Organic Visibility, our campaigns cover Content Marketing, Web Authority, Technical SEO and a Strategy that will help to optimise your site and boost your overall online presence.
If you’re doing anywhere between £1 and £5 million in sales per year you should be spending 7-8% of gross revenue on advertising and marketing, according to the UK Small Business Administration. At Design Office we tailor all of our packages to suit all budgets from as little as £295 per month, get in touch today to find out how we can get you both short term and long term results even in these uncertain times!
Tel: 01270 252106