Social Media

Let’s Communicate! Facebook, Twitter, LinkedIn, You Tube, etc

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Social Media

Social Media adds to your online presence and puts you in control. Facebook, Twitter, Linked-In, YouTube and Blogs all offer the business owner the opportunity of communicating with clients online and generally without any training!


Facebook

Facebook is a free website for world-wide social networking. It’s the second most popular website on the internet with more than 100 million users. If you have a business or product that you want to promote to the public, Facebook serves as the perfect, no cost outlet for advertising. You can fill your profile page with information about your business and allow your potential clients and friends to discover the benefits of your services for themselves.




Twitter

How Twitter can help your business

People use Twitter to discover what’s happening in the world right now, to share information instantly, and to connect with people and businesses around the globe.

With hundreds of millions of users and over 500 million Tweets being sent each day, Twitter offers a great opportunity for businesses to reach a global audience of new and existing customers.

No matter what type of business you are — from a large retailer to a freelance designer; from a B2B software provider to a mobile app company — you can use Twitter to build meaningful connections with a relevant and engaged audience. These connections can lead to actions across a network of loyal customers for your business.




Instagram

Instagram is now a hub where regular people find (and judge) the visual identity of a business. Without a strong Instagram presence, companies risk being ignored or forgotten, especially among the next generation of consumers. Among teenagers, Instagram is actually considered the single most important social network.

If you do take Instagram seriously, it can open up a world of opportunity for your brand. Forrester has named Instagram the “king of social engagement,” citing the fact that top brands’ Instagram posts generated a per-follower engagement rate of 4.21 percent. That means Instagram delivered these brands 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter.




YouTube

As a business, you must continually think of ways to get your products and services in front of as many people as possible, all without breaking the bank.

Using YouTube for your business can be a cost-effective way to grow it, if used regularly as part of your marketing strategy. Online retailer ModCloth drove 4000 subscribers and 1 million YouTube views, resulting in more sales, for just a ninth of the cost of their average search campaigns!




LinkedIn

LinkedIn is by far most the important social network to reach out to business buyers and connect with professionals in general and thus one of the major platforms in B2B social media (and increasingly in content marketing). The network allows you to build relationships, establish thought leadership, generate leads, gain insights, conduct market research, improve reputation and build online communities.




Blogs

Adding quality and compelling content to your website on a regular basis not only speeds up the process of building up your website authority but it is proven to increase your website traffic. The more quality topic based content you upload to your blog then the more things you are going to get found for which increases the number of targeted visitors landing on your website.

As just one of our services we can create that compelling copy for you and maintain your blog, ensuring that there is an increased amount of traffic being driven to your website without you having to lift a finger. All content is written by professional UK based content writers and we will write about industry related topics or industry news. We offer a range of Blog Content Packages ready for you to purchase (see below) and are also happy to put together a bespoke package, unique to your needs! To arrange a marketing consultation and discuss how we can help you and your business, cal 01270 252106 or send an email to marketing@designoffice.co.uk now!





Free Listings

LinkedIn is by far most the important social network to reach out to business buyers and connect with professionals in general and thus one of the major platforms in B2B social media (and increasingly in content marketing). The network allows you to build relationships, establish thought leadership, generate leads, gain insights, conduct market research, improve reputation and build online communities.









AdWords

Design Office can offer expert help and advice in setting up a Google AdWords account, from our Account Managers who are all Google Qualified AdWords Professionals. Using specialist tools we can pin point the most commonly searched and matched keywords, based around your current ones, and establish which existing keywords haven’t been performing or aren’t cost effective and should be discarded.

Adjusting the matching options across all of your keywords will enable us to target the better quality traffic and to reduce the amount of junk or ‘needless’ clicks you may be receiving. Many of our clients are using ‘broad’ matching keywords before they sign with us, which means you are bidding to appear under any search containing those keywords with any suffix or prefix and in any order. This can be very expensive and often results in a low Click through Rate (CTR), as well as a poor conversion rate.

Furthermore, as part of our AdWords package we like to add ‘negative’ keywords into your account – a keyword matching option that allows you to prevent your ad from appearing when the specific terms are a part of the user’s search. This will help to filter our some of the traffic that you may not want and will result in more qualified leads.

Our most popular pay per click service is the ongoing account management. This allows us to work on you PPC campaign to achieve continual improvement in our results. While we do have a signed agreement we don’t lock you in to a contract.

We will need to adjust the bidding across your keywords to ensure that you are not paying too much for certain positions. Google benchmark at a 2% CTR, but we aim to get all of our clients’ CTRs between 4% and 20%. Not only will this help us to reduce your Cost Per Click (CPC) but you will also receive a better Return on Investment (ROI). Your position on Google is not purely dependent upon the amount you’re willing to pay, but it is also judged by your CTR and overall history. In other words, get the CTRs up and you’ll get the stronger keywords for less money!



iPhone and Android Applications (Apps)

Our team are proud to have delivered their first iPhone and Android Apps available at the App Store, why not contact us to see a demonstration of our in house capabilities and let us create your new app today.



Search Integrated Marketing

Search Integrated Marketing is the new buzz word in the online world; it’s all about the power of the brand. Making your brand visible across a broad range of media is vital if you want to get noticed in today’s overcrowded world. It is no longer just about your company brochure or website. Creating a marketing campaign with a consistent message running across a broad spectrum of media will yield the best results. For a free marketing consultation contact marketing@designoffice.co.uk

Training

At Design Office we don’t just deliver change we train for change. Our team are highly skilled and knowledgeable in most things online so why not let us train your staff to update your Website and Social Media in house.

For more information on training and development please email info@designoffice.co.uk