With 1 in 5 people in the UK having a long-term illness, impairment, or disability, having an accessible website has never been more important. The Government website states that your website needs to be more accessible by making it ‘perceivable, operable, understandable and robust’. But what does this mean for current and future website projects?
To help you out, we’re discussing why accessible web design is so important in 2021 and how you can ensure that your website, whether that be for a business or for a school, is fully accessible to all.
In the past where web design revolved around the website just “looking good”, there is now a long checklist to tick off. From impressive web design to accessibility and responsive design, if you want your website to be successful in 2021 and onwards you need to meet these criteria.
The Web Content Accessibility Guidelines, or WCAG for short, are an internationally recognised set of recommendations to help improve your website accessibility. They offer guidance for those with digital services, websites, and apps that need to be accessible for everyone. Things to be considered include:
- Vision – Those who are blind, partially sighted, or colour blind
- Hearing – Those who are deaf or hard of hearing
- Mobility – Those who may find it difficult to use a mobile or keyboard
- Thinking & Understanding – Those who have autism, dyslexia, or learning difficulties
Accessible websites take everything above into consideration and ensure that their website can be used by everyone.
One of the many reasons why it is so important to ensure your website is accessible to all is your clients, customers, or users. How can you expect to provide good value to your target audience if they cannot use or access your website effectively?
71% of users will leave a site if they find it hard to use, by ensuring that you have nailed website accessibility guarantees that your users can have an enjoyable experience on your website.
With more people exploring your website and not having any barriers to overcome, you can expect increased traffic and sales conversations to be an even bigger incentive to reconsider your current or future website design.
All with the added bonus of fewer legal implications and enhanced brand image and reputation, what’s not to love?
If you’re starting from the beginning, having your website created and built by professional graphic designers and web developers is always the best place to start. A professional web and design agency will ensure your website covers all bases, including using appropriate contrast when using colours and font sizes, as well as responsive design for desktops, tablets, and mobiles.
We understand that there may be budget constraints when it comes to designing and building a new website. We have recently developed a new piece of software to meet the latest government guidelines on website accessibility. You can see the new software in action by clicking the accessibility icon at the top of the page.
For further information about how you can make your website more accessible, get in touch with our team today by calling 01270 252106 or emailing us at firstname.lastname@example.org.