The Task
AES Electrical approached Design Office, as a new business aiming to make a strong impression in a competitive market.
With no existing branding, they needed a cohesive identity that would establish credibility, communicate professionalism and resonate with their target audience.
The Story
Our team started with the creation of a bold, modern logo and a complementary colour palette that embodied reliability, trust and expertise. This visual identity became the cornerstone for all brand touchpoints, ensuring consistency across digital and physical assets.
The Work
Once the brand was in place, we then designed and built a fully responsive, conversion-focused website, with optimised copy structured to improve local search visibility and drive qualified enquiries. Every element, from user experience and navigation to content and call to actions, was crafted to deliver a professional and engaging digital presence.
To extend the brand offline, we developed a suite of collateral including brochures, business cards, desk pads and email footers. We also designed and installed vehicle graphics for AES Electricals’ fleet, creating a cohesive and recognisable presence both online and on the road.
The result
This project represents just the beginning of our partnership. We continue to work closely with AES Electrical, supporting their growth with ongoing SEO and marketing initiatives to ensure their brand reaches the right audience and continues to scale.
AES statistics from the first year of operation
- 20.44% increase in page views
- 87.72% increase in active users
- 31.24% increase in user engagement
