Case Study
Project Overview
In April 2022, Blue Lagoon Spas approached Design Office with the goal of creating a new website and enhancing online customer conversions. Collaborating closely with the owner, our team outlined the business objectives for Blue Lagoon Spas and devised a strategy to elevate their online traffic and presence, ultimately driving an increase in overall sales.
Our team meticulously crafted and developed a fresh website tailored to Blue Lagoon Spa’s target audience. Following the website’s launch, we initiated SEO services to enhance Blue Lagoon Spa’s visibility. Remarkably, within the initial 12 months, our team achieved an impressive 158% surge in local traffic.
Project Campaign
Our campaign began by pinpointing critical keywords essential for Blue Lagoon Spa’s to rank higher and attract potential customers. Our team prioritised terms like ‘Hot tubs in Cheshire,’ ‘Hot Tub Showroom Shropshire,’ and similar keywords.
Having identified these keywords, our team optimised the content to align with them. Over the initial months, we witnessed a consistent increase in traffic. To further refine and expand our approach, our team introduced long-tail keywords into the website’s blog, contributing to a continued growth in traffic.
Final Result
Our efforts have resulted in a 158% increase in daily visitors to Blue Lagoon’s website since it launched in April 2022. The collaboration continues as we work together to extend its reach even further.
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- Keyword Analysis
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