The Task
A complete brand refresh creating a bold, contemporary visual style built around an abstract design, giving Whitemoss a unique and recognisable identity in a traditionally conservative market.
The Story
Whitemoss is a specialist supplier of innovative golf course products based in Somerford, Cheshire. Founded in 1998, the business has built a strong reputation within the industry. Design Office has partnered with Whitemoss since 2006, supporting their marketing and brand development ever since.
The Work
As the business evolved, Whitemoss felt their branding no longer reflected the quality or innovation of their offering. They wanted a modern, more distinctive look while retaining their existing logo.
The new brand was launched through a high-impact compact brochure, designed and delivered within two days’ notice, for use at an up-and-coming industry event. This was followed by a fabric exhibition stand, giving Whitemoss a strong, cohesive presence at industry shows.
The refreshed branding was then carried through to a new WordPress website, designed to be clean, modern and easy to use, while subtly incorporating the new abstract visual language. The site was built with a flexible page builder, allowing the client to manage content in house.
The result
Whitemoss now has a consistent, modern brand across print, exhibitions and digital media, helping them stand out and better reflect their innovative products.
We look forward to continuing our partnership with Whitemoss for years to come and expanding their brand even further.
