Why Digital Marketing Is So Important For Small Businesses In Cheshire

If you’re starting out as a new small business or you’ve been running your small business a while but struggling to get your message out there, it’s time to invest in some digital marketing. With over 835,000 new businesses being registered in the last year, it’s a competitive market for small businesses. But with the investment in various digital marketing channels, you can be sure that you get a return on your investment with an increase in online followers and new sales.  

Digital marketing is vital to the success of many modern businesses, regardless of size, due to the sheer amount of people engaging on online platforms and ultimately being accessible to small businesses. To help you really get to grips with why digital marketing is so important for small businesses, especially those based locally in Cheshire, we’ve put together this go-to guide with the latest tips and tricks to help small businesses flourish in search engines, social media platforms and the online world! 

What Benefit Can Digital Marketing Bring To My Small Business? 

One of the most common questions we get as a creative digital marketing agency in Cheshire, is what benefit can digital marketing actually bring to my small business. Now we could write so much on the benefits of digital marketing and why you should invest in it, but to put it in the simplest of terms, here are the top 3 advantages of digital marketing for small businesses… 

Increase In Reach…

Where you may struggle with reach now, digital marketing makes up for it. Whether you choose to invest in social media marketing, search engine optimisation or paid advertising, you’re almost guaranteed to get a much higher reach than not advertising whatsoever. You’ll be instantly showcasing your brand to your target audience, allowing you to share your key messages to the most likely people who would read and respond to your content.  

Time Effective…

Gone are the days where you need to wait for various items to be designed, printed and delivered to your small business. You can do everything online! Digital marketing is a lot more time effective than more traditional print marketing such as brochures and banners, you can deliver high quality content straight to your audience within the same day.

However, when you combine both online and offline media you will benefit from the best of both worlds. From generating value and building a stronger connection with your audience to providing something tangible for potential customers, there’s a whole lot to take advantage of when it comes to both online and offline marketing, it is a very effective marketing strategy. 

Increase In Brand Awareness, Traffic & Sales…

It’s not a huge surprise that the average person spends hours of their day online. So for many small businesses, digital marketing gives their company the increase in brand awareness that they need to increase traffic and sales. Done well, digital marketing strategies can make your business, done badly it can definitely break your business.  

Advice From A Digital Marketing Agency… 

There’s nothing more exciting than helping a small business to grow in the online world. Helping shape the future of the business through key marketing strategies and campaigns, it is something that the team at Design Office really strives for.  

So when it comes to offering advice to small businesses who are a little lost, we’re more than happy to help out. Take a look at our top 5 tips for digital marketing success for small businesses… 

#1 Focus On Social Media Platforms…

Almost 88% of all small businesses invest in social media and it’s one of the first things you should consider as a new small business. It is the perfect opportunity to reach your customers and engage with them online. As a typical scenario, we would advise setting up Facebook and Instagram as a very minimum but it depends on the type of business you have and the industry you are in.   

The added benefit of social media is that all ages use it from young adolescents to older generations, your target audience is guaranteed to be on at least one social media platform. 

#2 Improve Your Online Presence…

If you’re fresh off the block or your small business has been around a little while, it’s time to work on your online presence. This includes increasing your Google reviews and focusing on positive Facebook recommendations. Engage with your customers and share positive case studies wherever possible.  

 #3 Create A Professional Website & High Quality Content…

If you take anything away from this blog, it would be to create a unique website that has been professionally designed and developed. Your website is one of the biggest selling points, even if you aren’t an e-commerce store. It is often the design, imagery and content that sells a website, so without this power trio, you could be losing out on a lot of sales and letting your competitors take your business.  

#4 Optimising Your Website…

When it comes to digital marketing for small businesses, search engines will soon become your best friends. Watching competitors rank higher than you can get frustrating which is why you need to invest in search engine optimisation, often referred to as SEO. By optimising your website and ranking well on the likes of Google, you can benefit from increased traffic and in turn increased sales. 

#5 Grab Your Pen & Paper…

By using content marketing, you can build an audience that trusts your business and recognises you as a leader within your field. From blogs, newsletters and video content, there are many ways to capture your audience through content creation. According to recent studies, content marketing delivers 3 times as many leads as alternative marketing channels, so it is well worth investing in. Plus, content marketing such as blogs and vlogs can massively aid your SEO and help you to build expertise, authority and trust with your audience.  

 Digital Marketing Agency For Small Businesses In Cheshire… 

We’ve been working in the digital marketing industry for nearly 30 years so know exactly how to help your small business to develop in the digital world. We offer a full range of digital marketing services including website development, SEO, social media support and so much more. Book a free consultation with our team to discuss how we can help your small business with our professional digital marketing services. Call on 01270 252 106 or send an email to sales@designoffice.co.uk.